Letter - ... and blogs have yet to be proven PR-wise

In response to your feature 'Blog myths exposed' (9 Feb), I suggest that bloggers within the industry need to consider what they want to achieve before starting out.

New technologies such as web 2.0 are still evolving, and companies are trying to understand the best approach. The technologies are not offering a new business model that means we throw out the old methods; they are just another mechanism for connecting with customers or improving our relations with them.

My advice is don't ignore the opportunity - but don't get sucked in at the expense of proven contact methods.

If the use of blogs does not support an existing strategy, do not complicate things with an unproven tactic.

Ashley Carr, managing director, The itpr Group.

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