The iconic soft drinks brand used WS on a global basis for 15 years, but recently parted ways following a spat in the US (PRWeek, 16 Feb).
The move leaves Coke without retained UK corporate and PA support, and bosses wasted no time to start hunting for a replacement.
PRWeek understands the process is at an early stage, with a shortlist yet to be drawn up. Sources within Coke suggested the company might create a roster rather than replace WS with a single agency.
A statement issued to PRWeek would only confirm that the company was ‘currently in a selection process'.
The pitch is being run out of the firm's UK office, but its Atlanta HQ is also believed to be staging pitches for several worldwide briefs.
A series of ‘brand marketing meetings' have been held in the US this week, with agencies pitching for WS's North America projects and local, regional and global briefs not held by the agency.
Coke uses Lexis PR and Burson-Marsteller for consumer and crisis projects in the UK.