BGB wins Sweden tourism account

The Swedish Tourist Board has hired its first retained UK PR support for over three years as it strives to appear 'affordable'.

BGB Communications account director Angela Cosic said: ‘The pound is strong against the Swedish crown, which makes Sweden cheaper to visit than other Scandinavian countries.'

SEPARATELY... BGB has been tasked with broadening the appeal of St Vincent & The Grenadines. The Caribbean archipelago also wants the agency to position it as affordable.

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