Lansons Digital Media has been briefed to raise the profile of the Good Childhood Inquiry through online youth media.
The charity is aiming to build up a ‘vision of childhood in the 21st century'.
A microsite, Mylife.uk.com, has been created where young people can contribute their thoughts and opinions.
The site comes hot on the heels of a Unicef report into child wellbeing, which last week placed the UK bottom of a 21-strong table of industrialised nations.
The account is led by former Revolver Communications director Matt Owen, who took charge of Lansons' new media arm last year.