The London-based body has lured Sightsavers International media manager James Georgalakis to take up a new position of comms and advocacy manager.
Georgalakis, who joined this week, has been charged with spearheading a drive into lobbying and campaigning work.
He said: ‘The plan is to raise our UK profile with opinion formers and decision makers. We want to become the key organisation that media talk to when dealing with child-separation issues.'
Georgalakis will also look at strengthening campaigning links with other child welfare charities Unicef and Save the Children.
EveryChild wants to promote the work it does for vulnerable children in Africa, Asia and eastern Europe. Its programmes in the latter region have focused on finding alternatives to large-scale orphanages and promoting foster schemes.
Much of its Asia and Africa work is focused on children separated from their family due to the spread of HIV/Aids.
Georgalakis spent nearly two years at Sightsavers (PRWeek, 29 April 2005). Media manager Ann Noon has now assumed his role, and an extra press officer has been recruited.