PRIDE AWARDS 2006/07: South-east

The CIPR PRide Award winners for the South-East region include Pegasus PR and Guildford Borough Council.

Winner: Bennett Caroe Partnership

Bennett Caroe Partnership is a ‘virtual agency’, drawing upon a network of associates from various sectors to work on projects as they are needed.

Recent client work has included organising press coverage of Territorial Army recruitment events across Surrey, Sussex and Kent, as well as publishing Army Cadet Force in the South-East.

At each TA unit, recruitment has been either stabilised or has increased.

Formed in 2004, Bennett Caroe Partnership is led by Sam Bennett and former Sky PR staffer Emily Caroe.

Winner: Guildford Borough Council

A new-look intranet, kiosks for staff to access information and the development of ‘internal communications champions’ were three of the initiatives adopted by Guildford Borough Council to improve staff comms. After improvements to staff newsletter ‘By the Wey’, 99 per cent of employees said they found it useful (a five per cent increase on last year).

Ninety-five per cent of staff said they regularly used the intranet as an information source, while 92 per cent said they looked at the home page for news stories.

Winner: Pegasus PR


Brighton-based Pegasus specialises in the healthcare, beauty and lifestyle sectors. Since 1992 it has grown to house 20 staff, handling clients including Thornton & Ross, US Nutrition and CST Medical. In the past year, briefs have included everything from media relations and press office support to sponsorship, sampling and events management.

It also handles internal and customer communications programmes, as well as crisis and issues management.



Pegasus PR

Winner: Man Bites Dog

When international architecture consultancy Gensler wanted to promote its range of office designs, Man Bites Dog sent press releases on how bad office layout could affect profitability.

Armed with headline-grabbing results – such as poorly designed offices cost UK businesses £135bn a year – the report scored an exclusive in the Financial Times, and gave the client an estimated ROI of 40:1.

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