BP-owned Castrol has brought in Circle Communications as its UK agency. Meanwhile, Hill & Knowlton has been appointed as its ‘European hub', to advise across all competing nations from England to Russia. Both companies won competitive pitches.
Castrol is a lead sponsor of the tournament. Andy Sutherden, MD of sports, marketing and sponsorship at H&K, described the oil brand as ‘football virgins' but added that it had ambitions to become a credible sponsor of the sport.
Sutherden reports to European marketing director Roy Williamson. He said Castrol planned to implement ‘fewer, bigger and more powerful marketing campaigns'.