The fast-food giant has also handed Trimedia Harrison Cowley (THC) a regional communications brief.
Hindle said that THC had initially been working on a six-month project, which has this week been extended. He added that McDonald's comms strategy now had a ‘new emphasis on the regional'.
THC pitched against Beattie Communications for the original project.
Hindle joined McDonald's in 2002. He reports directly to division president for Northern Europe Steve Easterbrook and has responsibility for media relations, public affairs and internal communications.
Hindle said McDonald's had no plans to hire a new head of corporate affairs.
Media relations manager Amanda Pierce assumed additional responsibility for internal comms at the end of 2005 (PRWeek, 3 Dec 2005). The company also recently hired former Learning & Skills Council head of public affairs Hugh Milward as UK head of public affairs (PRWeek, 8 Sept 2006).