Seventy Seven to promote TFL site

LONDON: Transport for London (TFL) has drafted in Seventy Seven PR as it undertakes a complete revamp of its website.

The website, which advises travellers on routes around London and ticket prices, will become more user friendly as the transport body looks to build on its existing 4.5 million users.

TFL said the site would be relaunched ‘in the next few months' and that Seventy Seven would provide a ‘solid media relations campaign with a viral campaign'.

Bite and Chocolate also pitched for the brief.

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