Windeler, who has already started in the job, is to focus on raising the consultancy’s profile and driving growth through networking and brand development.
Corporate Culture focuses on social change and has around 40 staff in offices in London and Liverpool.
Windeler left H&K almost almost 12 months ago (PRWeek, 24 February 2006) after spending more than 20 years with the WPP agency.
‘You could leave somewhere like H&K and go back to something similar, but I really wanted to go to a new and exciting area of business. Corporate Culture is at the forefront of an area of communications that the industry hasn’t really caught up with yet,’ said Windeler.
Windeler described her role as ‘almost full time’ and said she would be working closely with chief executive John Drummond and MD Andrew Hewitt. She said the company made contact with her through VMA Search, a company of which she is now a non-executive director.
Windeler was late last year reported to be plotting to launch her own consultancy under the name Winco (PRWeek, 1 Dec 2006). She told PRWeek this week that offering her own consultancy services was just one of many ideas she had had been mulling for her next move, but that Corporate Culture had been too ‘exciting’ an option to ignore.
Drummond said her appointment would help Corporate Culture ‘capitalise on the opportunities to work with an increasing number of clients to deliver positive social impacts’.
The consultancy’s clients include BT, T-Mobile, Orange, the Department for Education and Skills, ING, Coutts Bank and United Utilities.