Sonus PR, Companycare and Chocolate were also in the running (PRWeek, 17 Nov 2006). Nelson Bostock becomes the company’s first PR agency on an EMEA trade and consumer brief.
Glu Mobile games include Monopoly, Sonic the Hedgehog and Who Wants To Be a Millionaire.
The pitch was run by head of PR Asam Ahmad, who joined Glu in October. He is a former head of Sega UK PR.
ALSO... Mobile mapping company Telmap has appointed Liberty Marketing Communications to a pan-European brief after a competitive pitch.
Liberty is to target B2B, telecoms and trade media. Liberty started work this week, with the agency supporting Telmap at the 3GSM World Congress 2007.