Feaver has taken the role of head of fundraising and comms.
‘The charity market has become increasingly competitive and The Lords Taverners needs to raise its profile in the sporting arena and boost its funding streams by getting more corporates involved,’ Feaver said.
He reports to CEO Mark Williams and oversees a five-strong comms and commercial team.
Feaver played at the Wimbledon Championships and in the British Davis Cup team in the 1970s and 1980s, and coached former British number one Annabel Croft. In 1986 he helped develop Hill & Knowlton’s sports events division and has held various consultancy roles with Yamaha Sports UK and Lacoste.
He joined the LTA as tournament director in 1986, becoming director of comms and events in 1998 and international director in 2001. His last role put him in charge of LTA sponsorship and player relations at Wimbledon.
The Lords Taverners encourages youth cricket and funds schemes that provide transport and equipment for the disabled.
It has used The Red Consultancy for the past two years.