HDforAll – the campaign launched this Tuesday with the aim of ‘securing the future of free-to-view high-definition TV’ – is being promoted by Babel PR and Lexington Communications.
HDforAll is the brainchild of a coalition of broadcasters – including the BBC – and TV manufacturers such as Toshiba and Sony.
The coalition contends that Ofcom’s decision to auction off the spectrum released by the digital switchover in 2012 will see subscription channels and mobile phone operators buying up too much space. It fears that channels such as ITV and BBC will not have enough spectrum to broadcast HDTV.
‘So many consumers have invested in Freeview, and two million bought HDTV-ready sets last year, that money could be wasted,’ said Babel co-founder Ian Hood.
A consultation on the matter ends on 20 March.