Eurosport creates senior global comms position

PARIS: Sports satellite and cable network Eurosport has app­oin­ted Amy Sloane-Pinel to a newly created top global comms role.

Sloane-Pinel leads a team of 40 staff across ten countries and will join the firm’s management board steering committee. Based at Eurosport’s HQ in Paris, she reports to chairman and CEO Laurent-Eric Le Lay.

British Eurosport head of communications Matt Hor­ler said: ‘The position has been newly created to co-­ordinate a more global overview of the Eurosport communication strategy.’

He added: ‘Amy will be working with our staff around the world to maximise communications opportunities for our group, our clients and our partners.’

Sloane-Pinel was previously a communications adviser to EMI Group.

Prior to this she was founder and director of Corporart, ‘a strategic comms entity’, where clients included the Henri Cartier-Bresson Foundation, Corbis and Vivendi.

Eurosport is available in 20 languages and reaches more than 108 million homes and 240 million viewers across 55 countries.

The group runs three TV channels – Eurosport, Euro­sport2 and Eurosportnews – as well as website Euro­ and Euro­sport Mobile.

The broadcaster revealed a new visual identity this month, which harmonises the logos of its TV, internet and mobile channels. It is aiming to forge stronger brand recognition and a ‘cleaner’ corporate identity.

Eurosport has been owned outright by French broadcaster TF1 since 2001.

Horler – who leads a four-strong UK comms team – joined Eurosport in 2004. British Eurosport launched in 1999. 

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