Yum! group puts WS on dual brief

Yum! Restaurants International, which owns the KFC, Pizza Hut and Taco Bell brands, has handed a global consumer and corporate brief to Weber Shandwick.

WS is aiming to ‘generate positive profiles of the three brands in pan-European and international media’.

Director Nick Woods leads the account.

The agency relaunched KFC’s global brand in November by creating the first logo visible from space.

Freud Communications continues to handle Pizza Hutt and KFC’s UK consumer and corporate comms accounts.

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