Resonate snares Tiscali TV brief

Tiscali TV, a potential rival to Virgin Media, is using Resonate to raise awareness of its internet TV service.

Resonate was appointed after a competitive pitch. It will promote the web TV offering with a roadshow, visiting cities including Leeds and Liverpool.

The agency’s creative director, Gavin Lewis, leads the account, having formerly worked on Resonate’s brief with on-demand service HomeChoice (PRWeek, 8 July 2005).

HomeChoice was bought last August by Tiscali, with Tiscali TV forming a large part of the fruits of that purchase.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in