As marketing and comms manager, Trickett will lead a team of 12 when he joins on 1 March. He will report to head of community leadership Simon Adams at the authority, rated ‘excellent’ by the Audit Commission.
Trickett effectively takes over from Jo Barker, who previously held the top comms role, labelled corporate comms manager. She left to become NEC Group head of corporate and public affairs last summer. (PRWeek, 26 May 2006).
Consultant Jackie Alderton has served as interim head of comms.
It is not yet known if Centro – the passenger transport executive for the Midlands – will replace Trickett. The body has recently seen the arrival of a new chief executive and is about to undergo an organisational review, according to Trickett, who leaves after more than three years with the organisation.
‘Transport is a very emotive subject and high up on the political agenda, so my time here has been interesting.
However, a move to the county council is a natural career progression,’ he said.
Centro also recently lost its media manager, who is leaving to set up his own consultancy (PRWeek, 19 January). Mik Barton plans to leave the organisation in March.
Unlike many other county councils, Worcestershire is not attempting to become a unitary authority but plans to investigate how it can share services with the region’s district councils.
The Local Government White Paper, published last year, allowed councils to bid for unitary status.
Worcestershire County Council declined to comment on Trickett’s appointment.
Before Centro, Trickett was the top communicator at Wyre Forest District Council in Worcestershire, in the post of PR and marketing manager.