Sita provides recycling services to local authorities and businesses, and has an annual turnover of £500m. APCO beat off at least three other agencies to net the six-figure account.
The move follows the Government’s introduction of tough new targets to increase recycling levels and boost standards in waste treatment. The targets could make the waste-management sector even more lucrative as local authorities and industrial companies are forced to spend more on refuse disposal.
APCO will lobby ministers to invest in schemes in order to ensure the targets are taken seriously. In particular, waste management companies want to see the Government spend billions of pounds on building new plants for the treatment, separation and recycling of waste product.
Experts estimate that more than 200 such plants will need to be built over the next decade if the Government is to meet its targets. Low estimates put the cost of building such facilities at £13bn.
Recycling levels in the UK are among the lowest in Europe. Last month, London Mayor Ken Livingstone dismissed the capital’s recycling record as ‘shameful’.
The waste firm is not thought to have previously retained PA support, and APCO is not believed to be replacing an agency on the account.
SEPARATELY... APCO has also been hired by mining group Anglo-American.
The agency is understood to have been appointed on a project basis after the FTSE 100 company issued a tender for PA consultancy support last year (PRWeek, 10 November 2006).