In his video-clip for PRWeek, Charles argues that the industry often lags behind the standards people have come to expect from other service providers.
PR agencies, he says, make a huge effort during pitches, but after a few weeks, clients tend not to get the service they paid for.
The former journalist insists it is time for a ‘root-and-branch reform’ of how agencies train their staff in customer service. He suggests sending staff to special academies, introducing e-learning and even encouraging secondments to top restaurants and hotels, so they can ‘learn how the customer should be treated’.
Do you agree with Paul? E email@example.com and we’ll publish your views online or on the letters page.
| ||Click HERE for the WMP version of this week's ViewPoint (PC) |
| ||Alternatively, click HERE for the QuickTime® version (Mac)|
In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020