Cusworth joins as an account manager after two years at APCO, where he worked as an associate in a PR and public affairs capacity for clients including Novartis and Bristol-Myers Squibb.
He was formerly at the BioIndustry Association, after graduating in biomedical sciences and pharmacology. At GCI he will work for clients including Cephalon, Merck and Alliance Boots (on a corporate/health remit).
London chief executive Mark Cater – who joined GCI last year after spending just three months at APCO (PRWeek, 21 July 2006) – said GCI’s efforts to recruit a UK health head remained ongoing.
Rebuilding GCI London’s healthcare presence is a priority for Cater, who is an ex-Ketchum global healthcare chief.