Inverclyde in 'civic pride' hire

The Riverside Inverclyde Urban Regeneration Company has enlisted Glasgow agency Clayton Graham Communications to handle its community relations.

The Scottish Executive-funded body wants to restore civic pride to the former industrial area.

Clayton Graham will devise community engagement initiatives and ‘awareness exercises’ to encourage people to move to, and stay in, Inverclyde. It will also promote the town’s art and leisure amenities.

A four-mile stretch of water frontage, from Port Glasgow to Greenock, has been earmarked for regeneration. The ten-year project aims to build 2,500 new homes – creating 2,500 local jobs – at a cost of £400m. Agency head Clayton Graham said his firm will target current and potential residents and businesses.

The decline of Inverclyde began in the 1980s and has caused economic hardship and high levels of unemployment.

The regeneration group intends to reclaim vacant and derelict land for new businesses and educational facilities.

Last December, Riverside Inverclyde hired Bill Nicol as its new CEO from Clyde Regeneration.

In March 2006, a policy statement published by the Scottish Executive stated that the Clyde Gateway project – spanning Inverclyde to South Ayrshire – will be the immediate focus for renewal.

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