N-W council paves way for Mersey Bridge build

Halton Borough Council has brought in DTW as it finalises plans for the £335m Mersey Gateway Bridge

DTW, a public sector specialist agency, will develop a five-year comms strategy for the North-West authority after winning a four-way pitch.

The agency’s remit includes public consultations, PA activity and stakeholder relations on a local, regional and national level.

Agency account director Chris Taylor said: ‘Although the council has secured government funding, there is a lot of work to do before construction starts in 2011. During this time, no physical activity will be happening on the ground so we need to remind people that the plans haven ’t gone away.’

One subject of potential controversy is the Mersey Gateway’s toll charge. ‘Not everyone has grasped the concept yet,’ said Taylor.

The bridge – which will link the towns of Widnes and Runcorn – is central to a wider Merseyside Gateway project. The bridge will improve access to places such as the Liverpool John Lennon Airport.

The existing Silver Jubilee Bridge takes 80,000 vehicles a day. Opened in 1961, the bridge was designed to cope with 20,000 vehicles.

DTW account director Liz Eddy is co-leading the brief with Taylor. They report to Halton head of comms Michelle Baker. 

SEPARATELY... Innovation Leeds has hired DTW to promote its hi-tech products to other public sector bodies.

Part of the city council, Innovation Leeds’ products include a ‘digital pen and paper’ and wireless CCTV system. The digital pen has been designed for workers such as pest-control officers and traffic wardens.

DTW will provide an integrated comms service including media relations and event management.

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