Porterfield set to launch City arm

Commercial property specialist Porterfield Public Relations has recruited a former journalist to launch a financial division.

Robert Gibson joins as a director from publisher Reed Business Information, where he was launch deputy editor of EG Capital.

The agency will target clients involved in property finance, corporate finance and fund-structuring.

Gibson said: ‘Property is no longer just about bricks and mortar. With the arrival of financial innovations such as property derivatives and real-estate investment trusts, it is no longer seen as an alternative asset class, but as a mainstream element of the capital markets.’

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