So we were delighted to hear that customers of one of Greenwich's premier seafood establishments are apparently catching up on the latest industry news while waiting to be served.
Lansons Communications head of digital media Matt Owen says his local chippy - Mr Fast Fry - always seems to have the latest PRWeek in among its stash of customer reading matter.
'The owner said he'd never asked for a copy, but it always gets sent to him for some reason. Actually, I think he gets it before I do, so I may have to increase my custom.'
Slightly disappointingly, Owen confirms that old copies are not used to wrap up portions of hake and battered saveloys.