Letter - ...as Quadrant shows how it's done in Wales

Anthony Hilton's column, 'PR still underrates web 2.0 potential' (19 Jan), was interesting.

We are the only agency in Wales to have invested heavily in state-of-the-art editing suites and online technology, enabling us to webcast, both live and recorded, from in-house resources. As a result we are seeing the biggest run of new business success in our 19-year history, including the development of online broadcasting.

Not only do we provide as a matter of course audio and video podcasts to accompany client releases, but some clients solely request the use of the web to deliver messages.

How long before all newspapers broadcast regular, live news summaries via their websites, competing directly with traditional TV and radio?

The PR industry has to change - or risk others grabbing our core business.

Bill Jenkins, CEO, Quadrant.

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