PRIDE AWARDS 2006/07: West of England

COVERAGE IN THE M4 CORRIDOR: The winners of the CIPR Pride Awards for the West of England worked on domestic violence and holiday homes.

Winner: Grayling Public Relations

When tasked with introducing English Heritage’s properties as houses suitable to be rented to self-catering holidaymakers, Grayling scoured the country to find unusual and interesting locations.

Homes, such as one set in Dover Castle’s walls, were presented to 40 travel and lifestyle media – eight magazines were offered the opportunity to preview eight homes exclusively. With an ROI of 128:1, the campaign was covered in 30 national print media.

English Heritage estimates that two-thirds of subsequent bookings have been a result of PR. Some 600 enquiries alone came within two hours of a BBC Breakfast slot.

PR TEAM OF THE YEAR (consultancy)
Winner: JBP Public Relations

JBP celebrated its 21st anniversary with a 48 per cent increase in profits and £375,000 worth of new client business. Staff numbers were boosted from 12 to 19, including the hire of Richard Lyddon, a former ITV West anchorman.

The agency also launched its first graduate programme. New business wins included Gloucestershire Cricket Club.

Flagship projects included an integrated campaign to promote photography of the Airbus A380.



JBP Public Relations

Winner: Somerset County Council (SCC)

Somerset County Council reps

Work by SCC to promote National Domestic Abuse Week in November 2005 culminated in a candlelit vigil in five county towns, held to coincide with the live transmission of BBC News’s Points West. The PR team also presented to the Somerset County Domestic Abuse Forum.

SCC achieved its aim of encouraging more locals to report domestic crime. During the campaign period, reported incidents rose by nine per cent.During 2005, 93 of 132 cases brought to court produced a conviction – up 27 per cent on 2004.



Winner: Blue Click PR

Swindon-based Blue Click PR is ploughing a successful furrow servicing IT and B2B clients along the M4 corridor. Since launching in 2000, the agency has produced award-winning work for clients including AXA, Barclays Bank, Cable & Wireless, Cisco Systems, Microsoft, Nationwide Building Society and Tesco.

In December, Blue Click PR managing director Rhona Jack was named Thames Valley Chamber of Commerce’s Business Person of the Month.




Blue Click PR

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