Mantra snaps up Economist job

The Economist has brought in Mantra PR to encourage 'occasional' and 'lapsed' readers to buy the magazine on a regular basis.

Mantra will work on an unspecified number of projects including a 16-page report, ‘Britannia Redux’, that will be published with the magazine this Saturday.

SEPERATELY... a comms restructure at the magazine has seen brand marketing director Jacqui Kean assume a global corporate PR remit.

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