Ford veteran Slater takes firm's top European role

Ford of Europe has moved swiftly to replace former V-P of comms and public affairs Stuart Dyble, promoting Ian Slater to the role.

Slater, based in Warwickshire, is now responsible for all comms and PA activity in more than 40 European countries.

He joined Ford Motor Company in 1980 as economist within Ford of Europe’s finance staff, moving on to a governmental affairs role. Over the past 17 years, he has held a number of senior public aff­airs positions in Europe, and is a former global news director at Ford’s headquarters in Detroit.

At the same time, Simon Warr – previously director of comms at Ford’s Premier Automotive Group – has now taken the position of board director, responsible for communications and public affairs for Jaguar and Land Rover.

Warr started his career in journalism and government press relations in the early 1990s, before joining Ford of Europe in Cologne in 1999. He then took up a global product PR role at Ford’s partner Mazda Motor Corporation in Hiroshima.

He has since been director of comms at PAG, based in London, which includes Aston Martin and Jaguar.

Ford on 25 January posted the worst annual loss in its 103-year history – a net loss for 2006 of £6.5bn. It is looking to offload Aston Martin at a value of at least £450m. The firm was this week awaiting revised offers from a number of suitors.

Dyble quit Ford in Dec­ember to join 19 Entertainment in the newly created role of head of sport (PRWeek, 12 Jan).

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