ViewPoint - Fiona Hall

Chandler Chicco Agency European MD of operations Fiona Hall argues that the ABPI's tighter code of practice requires PR agencies to adopt 'a fresh way of thinking and new approach to external audiences'.

In her video-clip for PRWeek, Hall details how the 2005 Health Committee review into 'The Influence of the Pharmaceutical Industry', and new ABPI code - introduced last year - have had a 'significant' impact on health comms.

Clients, she says, have become 'cautious' and agencies are facing 'extended approval times'.

Hall adds: 'It is no longer enough for agencies to rely purely on being told by their clients that some activity isn't appropriate under the code. The agency team should be advising the client'.

Do you agree with Fiona? E and we’ll publish your views online or on the letters page.

Click here for the WMP version of this week's ViewPoint (PC)

Alternatively, click here for the QuickTime® version (Mac)

In association with Radio Lynx CONTENT T 020 7349 2020







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