In her video-clip for PRWeek, Hall details how the 2005 Health Committee review into 'The Influence of the Pharmaceutical Industry', and new ABPI code - introduced last year - have had a 'significant' impact on health comms.
Clients, she says, have become 'cautious' and agencies are facing 'extended approval times'.
Hall adds: 'It is no longer enough for agencies to rely purely on being told by their clients that some activity isn't appropriate under the code. The agency team should be advising the client'.
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