SNP in YouTube election drive

The Scottish National Party (SNP) is deploying new-media techniques to engage with disenfranchised non-voters ahead of the Holyrood elections in May.

The party has been producing monthly webcasts featuring leader Alex Salmond’s campaign and uploading them on YouTube.

On 3 May the SNP is aiming to usurp the ruling Scottish Labour Party.

The broadcasts were created by Golley Slater, which has been retained by the SNP since December 2004 CEO Chris Lovell said the use of new media was part of the SNP’s campaign to be ‘positive and inclusive’ and ‘involve parts of society least likely to engage with the political process’.

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