Agencies of former DTI staff bag Saga business

Saga, the insurance-to-holidays group targeted at the over-50s, has brought in two fledgling agencies to provide PR and public affairs support.

SC Dodd Comms and Wright Communication were set up in 2005 by former PR aides at the Department for Trade and Industry.

Saga invited six agencies to submit proposals for the brief last year, before narrowing it down to a shortlist including the winning pair, which pitched jointly for the account. It is understood that APCO was one of the other agencies to pitch.

Saga group head of comms Paul Green confirmed that a number of more established public affairs firms had been in the running to secure the business.

‘We did speak to some of the big names,’ Green said. ‘They were all impressive but in the end we decided to work on a project basis with the two smaller agencies.’

SC Dodd Comms is headed by Sheree Dodd, a former political and industrial correspondent for the Daily Mirror who went on to become director of communications at the DTI.

Wright Communication is led by Caroline Wright, a former assistant producer on Question Time and chief press officer at the DTI and Department for Work and Pensions.

Saga is lobbying the Government to offer compensation to the tens of thousands of people who have lost all, or part of, their pension in company schemes (PRWeek, 8 September 2006).

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