While some questioned the motives behind SirTerry Leahy’s new environmental strategy for Tesco, few misunderstood the significance of the retailer’s pledge.
‘Tesco invests £500m to create “green consumer revolution”’ (The Belfast Telegraph, 19 Jan).
Better, perhaps, that Tesco’s green initiatives were based on sound business interests and recognition of consumer demand.
As The Sunday Times noted: ‘Green pays. Green brings in customers’ (21 Jan).
Even the environmental lobby gave a cautious welcome to Leahy’s announcement. Greenpeace’s John Sauven called Tesco’s measures ‘a step in the right direction’ (The Guardian, 19 January).
Meanwhile, Marks & Spencer’s earlier eco-strategy announcement and pledge to become carbon-neutral by 2012 gained the support of WWF and Greenpeace.
‘This is big stuff,’ asserted Peter Madden of Forum for the Future (The Independent, 21 January).
Tesco’s announcement was so ‘astonishing, wonderful and disorientating’ that The Guardian’s George Monbiot asked:
‘If Tesco and Wal-Mart are friends of the earth, are there any enemies left?’ (23 January).