2 minutes with: Martin Foster Producer, The Paul Ross Show (LBC)

What has changed at The Paul Ross Show?
It has moved from a Saturday and Sunday morning slot to Monday to Thursday afternoons, plus a Saturday morning. Listener figures for the weekend have been very high, so it was decided that Paul should have a weekday slot as well.

Who listens to the show?
It’s very varied – from kids to people at work, to parents on the school run. The show is popular and never elitist – when a new film comes out, we are more interested in interviewing the star than the director, for example.

What does the show cover?
Paul is an extremely experienced journalist and a successful TV producer, so he always has an interesting take on celebrity and entertainment news, TV and so on, as well as the big political stories. He also has a mild – and I use the
word in the liberal sense – obsession with bargains. Getting a shirt for £2 from TK Maxx makes his day, so any PR executives promoting good deals should get in touch.

What kind of stories work best on air?
Like the rest of the country, we have been swept up in the Big Brother race issue, which struck a nerve with lots
of listeners. Rather than using spokespeople, we tend to cover these issues in terms of Paul’s, and the listeners’, opinions, although we did have Abi Titmuss in as a guest, talking about reality TV programmes.

How can PR people help?
Paul has strong film knowledge, so we have lots of competitions offering DVDs or exclusive tickets to premieres. We’re open to anything interesting or funny that has the potential to make good radio.

How do you prefer to be contacted?
It is a mistake to call up and pitch out of the blue – I will be more open to ideas in an email, which I can then take
time to digest.

Listeners 594,000
Frequency Five days a week
Contact martin.foster@lbc.co.uk

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