According to the agency, the Square Mile name implies a ‘narrow’ range of services that fails to reflect its present offering. It said that current and potential clients are asking for a broader range of services than standard City comms.
The move sees the end of one of the City’s oldest PR brands. Square Mile dates back to 1988, when Susan Ellis and Tim Jackaman launched the company, which has since become a City PR mainstay.
Ellis remains chair of the company, which became Weber Shandwick Square Mile when Shandwick, Square Mile Communications and Ludgate merged in 2000. Jackaman subsequently left the agency but last year returned to the PR scene with his new firm, GreenTarget (PRWeek, 23 September 2006).
Weber Shandwick Financial MD Ian Bailey, a former Financial Dynamics MD and head of tech in the US, retains his position as agency boss, presiding over a staff of 40, based in WS’s London offices.