Ballantine goes on to argue that ‘traditional ads are finding it harder to reach people’, and that the PR sector must capitalise.
He concludes: ‘Experiential is at its tipping point primarily because of the consumerisation of technology. Joe Public has all but taken control. We have all become reviewers and journalists – and ad-land can’t cope.’
Do you agree with Martin? E email@example.com and we’ll publish your views online or on the letters page.
WMP version for PC
QuickTime® version for Mac
In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020