Ballantine goes on to argue that ‘traditional ads are finding it harder to reach people’, and that the PR sector must capitalise.
He concludes: ‘Experiential is at its tipping point primarily because of the consumerisation of technology. Joe Public has all but taken control. We have all become reviewers and journalists – and ad-land can’t cope.’
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In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020