HSBC is the world's fourth-largest bank yet it has been criticised for its ‘introverted’ nature.
Maitland was won a competitive pitch to secure the UK account.
In response to the perceived lack of media, stakeholder and public engagement group communications director Richard Beck - newly promoted to replace Michael Broadbent who retired last year - has led a six-month comms review.
‘The lack of senior access will be addressed – CEO Mike Geoghegan and group chairman Stephen Green have accepted and bought into the fact that more visibility is required,’ said Beck.
See PRWeek UK this week (19 January) for more details.