Hawkins’ main client at Red is MSN, for which Red holds various consumer and B2B accounts. She will also focus on new business.
Although Hawkins’ position is permanent, she replaces Kim Swead, who has gone on maternity leave.
Hawkins was an account director at Kaizo for 18 months, reporting to executive chairman Rosemary Brook and working with clients such as Cable & Wireless and digital security firm RSA Security.
‘I have a lot of search-optimisation experience, and I have joined Red to return to internet PR, rather than IT and B2B technology-focused work,’ said Hawkins, who reports to MD Andrew Baiden.
Kaizo has just lost its six-year grip on RSA’s account to Golin Harris (PRWeek, 19 January).
Golin Harris already worked for data-storage firm EMC Corp, which acquired RSA at the end of last year for $2.1bn (£1.5bn) (PRWeek, 19 January 2006).
Before joining Kaizo, Hawkins co-founded London-based new-media specialist Wide PR, now run by MD Nik Pollinger.
She has also worked for Harrison Cowley and Lewis PR.
Red teamed up with Shiny Media last year (PRWeek, 4 Aug 2006). Shiny and Red staff now work together in Red’s Soho HQ.