MRSA campaign targets patients

Mölnlycke Health Care is to launch a consumer campaign to 'highlight the vital role' that patients can play in protecting themselves and their families from MRSA.

The company, which makes the Hibiscrub hand-wash brand, will use HSD Communications to handle the campaign.

The Hertfordshire-based agency, which has a long relationship with Mölnlycke and has handled campaigns for Hibiscrub in the past, was hired after a pitch late last year against London agency Fuel PR and West Sussex-based MurrayPR.

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