Pharmacy body in comms revamp

The National Pharmacy AssĀ­ociation has appointed Neal Patel to its top PR job following the exit of 16-year stalwart Judy Viitanen.

Patel, previously the Hertfordshire-based body’s NHS liaison manager, takes the title head of comms.

He will run a media relations and public affairs team that also inc­ludes press manager Geraldine Clark and press officer Mark Beckett.

Viitanen held the title head of PR and public affairs before she left the organisation last autumn.

She has since launched her own health comms consultancy, PR­image Services, which is aiming to provide pharma product comms, consumer healthcare brand comms and PA counsel.

Viitanen is running the Herts-based firm alongside husband Peter, a marketing specialist who has previously worked for various investment banks.

Before joining the NPA, Patel worked for Boots the Chemist as group pharmacy manager in the Brighton area.

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