Genesis to launch cancer centres

The UK's only charity dedicated to the prevention of breast cancer has hired an agency to help launch its flagship research facility.

The Genesis Appeal is using Cheshire-based Peppermint PR to unveil The Nightingale Centre and Genesis Prevention Centre. Its campaign will focus on potential donors.

Agency MD Suzy Glaskie said the charity was looking to raise awareness of the facility’s remit and expertise through case studies in national and consumer press.

Regional media relations will be used to publicise the centres’ launch in July, Glaskie added.

The £2m research facility has been built on the site of Wythenshawe Hospital in Manchester.

The Genesis Appeal is working with a diet­ician to establish links between breast cancer and diet.

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