Youth club group calls in Forster

The umbrella body for the UK's 3,500 youth clubs is ramping up its PR to put itself at the heart of the youth agenda.

Clubs for Young People has hired Forster – formerly The Forster Company – to highlight the role it plays in the development of young people. The agency will target policy makers and opinion formers in central and local government.

Forster associate director Amanda Duffy said her team would be using events and case study-based media relations to highlight the role played by youth clubs in local communities.

Data collected by Clubs for Young People from the US suggests that juvenile crime drops by ten per cent in areas serviced by a youth club. The body wants to demonstrate how such clubs can have a positive effect on young people’s development and ‘help them learn right from wrong’.

Forster’s brief also includes raising the group’s profile in trade, regional and consumer press.

A high-profile parliamentary event is planned for the end of the month.

Forster helped to plan Clubs for Young People’s communications strategy last year, and was hired for its current project without a pitch.

Forster’s other youth sector clients include the Home Office, the Department for Education and Skills, the Department of Health, and the YWCA.

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