Donna Cresswell has taken the role of comms director, making her the top spokesperson at the Northampton-based charity.
Cresswell said she would review the charity’s comms strategy. ‘Our role is to give a public voice to sufferers and raise awareness of the condition,’ she added. ‘We are lobbying the Government for more money for research and delivery of services, and are waiting to hear feedback on our recent funding proposals.’
The cause of MND is unknown in 95 per cent of cases, she said.
Cresswell was Carlsberg’s top UK communicator until her departure last June (PRWeek, 2 June 2006).
She had been with the brewer for eight years, but quit to set up her own agency.
However, she told PRWeek this week that running her own agency was ‘not for me’ and that she missed working with a team. Her role at Carlsberg was filled by sponsorship controller Gareth Roberts.
At the MND Association, Cresswell is to oversee a recruitment drive that will swell her department from 12 to 15 staff. The new arrivals will comprise a manager and two press officers for its lobbying team.
She reports to MND Association chief executive Dr Kirstine Knox.
At the association she replaces Richard Green, who left the group in December to become CEO of the Jennifer Trust for Spinal Muscular Atrophy (PRWeek, 24 Nov 2006).
The charity uses Red Door Communications for external advice.