Resolution enlists MRM to media job

Fund manager Resolution Asset Management has turned to agency backing as it looks to emphasise its retail and institutional arms.

Media Relations Management (MRM) will initially work alongside Cauldron Consulting, which will continue to have ‘a wider strategic comms remit’.

But MRM will ultimately replace Cauldron.

MRM partner Andrew Appleyard heads the media relations brief, reporting to sales and marketing director Jonathan Polin.

‘Resolution has been through a period of tremendous growth and is now a very different company,’ said Polin. ‘To reflect this, we are investing heavily in the business and the brand.’

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