Trafficmaster parts with FD

Sat-nav firm Trafficmaster has dropped Financial Dynamics and brought in Cubitt Consulting.

Cubitt will build the profile of the company among financial media and City institutions. A five-way pitch took place after a major rebranding exercise.

FD, which repitched for the business, was kept on last week for a trading update ahead of the company’s results. But the brief has now switched to Cubitt, which will announce the financial results in March.

Trafficmaster listed on the London Stock Exchange in 1994 and is valued at £95m. In the UK its major clients include vehicle manufacturers, traders and fleet operators. Trafficmaster also owns Teletrac, a US fleet management firm with 4,000 cust­omers and 55,000 vehicles.

Cubitt managing partner Simon Brocklebank-Fowler heads the team, reporting to Trafficmaster head of PR Philip Hale and chief executive Tony Eales.

Former AOL UK senior comms manager Hale joined last year (PRWeek, 23 September 2006). The ex-RAC communicator arrived as Trafficmaster instigated its first agency-led consumer campaign, handled by
Citigate Dewe Rogerson.

Trafficmaster is going through a ‘purple patch’ at the moment, recording bullish figures in its trading update. It said it would focus on partnerships, such as providing products to Norwich Union for its ‘pay-as-you-drive’ insurance policy.

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