Sarian Systems picks Johnson King for router work

Sarian Systems, a Yorkshire-based company that makes wireless routers, has signed up Johnson King PR.

The agency picked up the business, which involves UK analyst and media relations, after working on a project basis to launch the company’s HR4110 product last autumn.

Johnson King will promote the ability of Sarian’s products to transmit critical information from remote locations.

‘Wireless technology has been associated with flakiness and unreliability. We will be working with Sarian Systems to challenge that,’ said Johnson King account director Claire Ayles.

The London-based agency reports to marketing manager Jonathan Bennett, who joined Sarian a year ago.

Its campaigns will target business journalists and trade media,  with the aim to generate new business for Sarian in the construction, security and local government sectors.

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