Bite has chosen not to repitch, paving the way for sister Next Fifteen Group agency Text 100 and Weber Shandwick to battle for the comms account.
Text 100 already represents Gartner globally, but Gartner insists the pitch is a ‘level playing field’. The brief involves press office and media relations work.
Bite cited ‘commercial reasons’ for its decision. ‘We don’t often pitch against other Next Fifteen companies,’ said Bite MD David Hargreaves. ‘It did not make sense commercially to continue working with Gartner.’
Gartner said it was staging the review as part of a ‘general review process’.
Bite’s exit has come two years after August.One Communications – also a Next Fifteen agency – made a similar decision (PRWeek, 3 March 2005).
Although not seen as one of the most profitable IT accounts, Gartner is a flagship brand, and many agencies would want to pick up the business. The company is widely viewed as the UK’s leading IT consultancy.
The appointment is to be made by February. The winning agency will report to Surrey-based Gartner V-P of PR Hanne Main.
ALSO... Bite recently bagged the UK account for the price comparison website PriceGrabber.com .