The chum in question, Natasha Dwyer, recently set up health and beauty treatment service Return To Glory, which sends therapists and personal trainers to homes and offices.
The company has made the canny PR move of offering one lucky PRWeek reader an hour's free beauty treatment in their home (usual cost £45).
So we're asking readers to nominate a member of their team and - crucially - give us an entertaining reason. Whoever makes Diary chuckle most will win.
Women in London and the South-East (sorry northern men, your metrosexual moment is yet to come) should email firstname.lastname@example.org, marking their email '[Name] deserves this pampering because...'
The rest of you can have ten per cent off your first treatment, too - if you mention PRWeek when you book (see www.returntoglory.co.uk).