Chessington - it's all about the animals

Chessington World of Adventures has, we learn this week, appointed an appropriately named agency - Blue Zebra PR.

The agency plans to promote the park's animals and its conservation projects, thus distinguishing it from other Tussauds Group-owned theme parks Thorpe Park and Alton Towers.

But Diary suspects the Chessington PR team might have taken the animal side of the brief too seriously - as well as Blue Zebra, the shortlist included Starfish Communications and Cow PR.

Diary wonders at the length of the original pitch-list. Did Rooster battle it out with 3 Monkeys and Midlands-based Armadillo? And what about The Fish Can Sing, Babel Fish PR, Octopus and Seal Communications?

If any aquaria are hosting pitches, we reckon your selection process just got easier.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in