Breast cancer teams do themselves proud

It is heartening to start 2007 with recognition of the enormous awareness and fundraising efforts of breast cancer charities.

I refer to your story - 'Breast cancer campaign the "best of 2006"' (PRWeek, 12 January) - about the fact that the Think Pink Breast Cancer Awareness campaign has been identified as the most positive of the year, according to a survey by YouGov.

This shows the resounding impact of the hard work of many charities to beat breast cancer all year round, not just in Breast Cancer Awareness Month (October).

Breast Cancer Campaign's Wear It Pink campaign has raised an amazing £2.6m to date, demonstrating the extent of public support to help fight this disease.

Asda's Tickled Pink campaign, a partnership involving ourselves and Breast Cancer Care, has helped to raise almost £4m in the past year.

The facts speak for themselves; breast cancer is the most common cancer, with nearly 44,000 cases diagnosed in women every year.

Despite considerable progress, there is still a great deal to be done - a message of which the media and the public are all too aware.

Jackie Graveney, director of comms and marketing, Breast Cancer Campaign.

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